Guest Blog: Social Media Tools – Part III LinkedIn by J.D. Gershbein

Posted on October 13, 2011 by Andrew Tallian

When it comes to business development, marketing gravity and customer engagement on social media, the conversation plays out and takes hold on LinkedIn. This happens on both the individual and company levels. As businesses communicate more with businesses on social, I’ve noticed a relaxing of formalities and conventions that allow for more focused, trust-based interaction. Is it my imagination, or is traditional B2B marketing looking and feeling more like B2C? Continue reading →

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Guest Blog: Social Media Tools – Part II Twitter by Pierre Schaeffer

Posted on September 27, 2011 by Andrew Tallian

Earlier this September, Twitter crossed two major milestones: the company turned five and announced it now enjoyed 100 million active users around the globe… Another proof, if needed, that Internet years are indeed like dog years. Continue reading →

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Guest Blog: Social Media Tools – Part I Facebook by Jeffrey Hayzlett

Posted on August 31, 2011 by Andrew Tallian

In our August 9th blog, we mentioned that we would be asking experts for their take on today’s leading social media tools. We begin a 3-part series today with Facebook contributed by Jeffrey Hayzlett. Observations about LinkedIn and Twitter to follow… Continue reading →

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Want a winning social media plan? Start with your marketing network…

Posted on August 9, 2011 by Andrew Tallian

Two questions we hear often from clients today: ‘Can you tell me how to develop a social media strategy?’ and ‘How much of my marketing investment should go to social media?’ These are both important questions and they need to be answered. But to make real, strong progress with social media, a company needs to first ensure it has a marketing foundation — structure, people, and processes — to develop, implement, operate, and support a social media capability that meets their business objectives. Continue reading →

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Think About Marketing as you Cross Over a Bridge

Posted on July 6, 2011 by Andrew Tallian

If you’ve visited our website, you’ll notice that we have bridge photos all over the place. Why do we focus on bridges so much? Bridges and also the process of their design and construction are a terrific analogy for what we do at MarketFrames. An effective marketing system (or marketing network, as we call it) helps pieces and parts of the marketing organization thrive – it enables an organization to drive and take advantage of new growth opportunities. Continue reading →

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Is your Marketing Department delivering the goods? Part 2 – Jumpstarting progress

Posted on June 20, 2011 by Andrew Tallian

In our last blog, we discussed marketing organizations that aren’t doing the job. Symptoms show up everywhere: in Sales, Customer Offers, Development, Operations, Finance, Global and Local organizations. Often, when we see symptoms we find that a root cause is that Marketing is not running as a system. Instead, it’s been reduced to a tactical function, with a lot of pressure on its spend, whispered concerns about the skills and capabilities of the people, and more. Continue reading →

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Is your Marketing Department delivering the goods? Part 1 – Seeing the signs…

Posted on May 20, 2011 by Andrew Tallian

Social media, marketing ROI, Big Data deployment, organic growth, talent development…and throw in brand building, customer experience management, and innovative offers…

As a CMO, there’s a lot to focus on and more coming every day. What happens when the Marketing organization fails to be an efficient and effective system that can deliver all that it needs to? What happens when the Marketing organization is NOT a well oiled machine with clear structure, processes and deliverables? What happens (or, more likely, doesn’t happen) when Marketing isn’t running right? Continue reading →

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Do you deserve a seat at the ‘C’ table?

Posted on May 2, 2011 by Andrew Tallian

Marketing is going through the most significant revolutionary change since the introduction of TV commercials. Social media, the unprecedented volume of new data, and improved analytics are all changing how marketing is and should be done. The voice of the customer is now direct and viral, and there’s an avalanche of information about who’s buying, usage, and more. These are game changers.

In addition, globalization requires Marketing to operate differently. The smart leveraging of marketing assets is the key to profitability and business success. Marketing must strike the optimal balance between centralized, regional, and local activities – the complex seams must be carefully managed.

In this new and challenging environment, how can CMOs succeed when they have the shortest tenure of any C-level position? How can CMOs become more relevant? How can they gain and maintain a seat at the ‘C’ table? Continue reading →

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